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Customer Experience in Grocery Retail: the Fresh Opportunity

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Successful Demand Forecasting at dm

“Blue Yonder’s forecasting software was the only solution capable of intelligently forecasting the sales per store on a daily basis and the only one to consider external data as additional parameters.“

Roman Melcher, Managing Director IT,
dm

Replenishment Optimization

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The Challenge

dm used employee-deployment planning software developed in-house. However, when unusual situations such as holidays arose, the limitations of this system became evident in the form of over- or understaffing. 

Another challenge had to be mastered: In order to ensure product availability in its many stores and be able to better plan its orders to industry partners, dm needed accurate forecasts for its distribution centers.

The Solution

With Blue Yonder’s precise sales forecasts that take into account exceptional situations like holidays or vacations, employee capacities can be optimally planned. Employees now have the time to focus on their customers, without the need to worry about planning their schedule.

Even industry partners have greater security when planning and ordering. Blue Yonder Replenishment Optimization delivers precise demand forecasts for dm distribution centers for a period of six months.

The Results
  • Precise staff planning with exact sales forecasts
  • Optimized workflows as well as satisfied employees and customers
  • Using valid predictions to increase security for industry partner planning and ordering
  • Basis for long-term raw material planning
  • Meeting demands for availability of goods and ending up with less overstock
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Replenishment Optimization

Reduce out-of-stock rates by up to 80% without increasing waste or inventory

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  • 10x

    increased product availability

  • 80%

    out-of-stock rate reductions

  • 50x

    fewer manual interventions

Businesses Using Replenishment Optimization

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Kaiser’s Tengelmann Automates Replenishment

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Kaufland Optimizes Its Replenishment Process

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OTTO Uses Replenishment Optimization to Impress Its Customers and Increase Profits

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Natsu Optimizes Its Sales Planning and Reduces Leftover Stock by 20%

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