Blue Yonder uses a self-learning approach, identifying any interdependencies that may exist. If a married man cancels his mobile phone contract, what are the chances of his wife wanting to do likewise? Blue Yonder can provide the answer.
Using churn management to strengthen
profitable customer relationships
Churn management is the effort to systematically retain certain customers and end relationships with customers who are not so profitable. Telecommunication service providers use this method to increase both their actual sales and expected sales. The focus is always set on achieving optimal customer lifetime value.
Churn management is an absolute must for the telecommunications industry.
Mobile Internet usage is having an extremely dynamic impact on the telecommunications market. Be it a better flat-rate or cheaper deals for the latest smartphones: customers don’t hang about when it comes to switching providers. Churn management used in combination with our predictive analytics software allows you to identify those customers who are looking to switch providers in good time.
Churn management means focusing on profitable customer relationships.
Churn management is not so much about retaining each and every customer, instead it is more a question of strengthening and developing profitable customer relationships throughout the entire customer lifecycle. If you use NeuroBayes in combination with churn management, you are able to analyze the transactions of each of your customers in real-time, defining a value for the relationship.
