Learn from your data streams
There is hardly an industry that changes faster than telecommunications. The competitive pressures due to market saturation and increased competition force you as a service provider to optimize your processes. You need to set yourself apart from the competition by offering new services while at the same time enhancing the customer experience.
Big data can help you here. There is valuable information in the enormous data volumes that flow through your networks and in the millions of interactions with customers. The trick is to analyze it and use the information to boost your profits, for example, by personalizing customer services, developing new offers and optimizing churn management.
How it works
Blue Yonder's predictive applications allow you to gain crucial insights into the behavior of your customers. The huge data sets you already have are analyzed in real time using self-learning algorithms, which identify and simulate behavior patterns. The forecasts are constantly adapted, giving you a continuous picture of changing behavior over the entire customer lifecycle. This allows you to predict developments before they occur and to use this knowledge to prevent customers leaving.
Determine customer value and avoid losing customers
How Valuable Are Your Customers?